AI search visibility — AEO & GEO
Answer engine optimisation (AEO) and generative engine optimisation (GEO) — helping your business be understood, trusted and recommended by AI Overviews, ChatGPT, Gemini and beyond.
What AEO and GEO actually mean
AEO (Answer Engine Optimisation) is about structuring your content so it can be directly extracted and used as an answer — clear questions, clear answers, clear structure.
GEO (Generative Engine Optimisation) is about how generative AI systems understand your business as an entity — what you do, who you serve, and why you’re credible — so they include and recommend you in the answers they generate.
Together, they determine whether your business appears when someone asks an AI assistant a question your ideal client would actually ask.
Built for how AI systems actually work
Entity Clarity
Clear, consistent signals about who you are, what you do and where you operate — across your whole online footprint.
Question-Led Content
Content structured around the real questions your clients ask AI assistants — and built to answer them clearly.
Schema Markup
FAQ, Service and Organisation schema that helps AI systems parse and trust your content accurately.
Local Authority Signals
Consistent local and regional signals that strengthen how AI systems associate you with your service area.
Topical Authority
Internal linking and content depth that builds a recognisable, credible knowledge footprint in your field.
Answer Extraction Testing
Ongoing checks on how AI tools currently describe and represent your business — and refinements over time.
"If an AI assistant can't clearly explain what your business does, it won't recommend you — no matter how good you are."
Find out how AI tools see your business today
Start with a free, no-obligation AI Search Audit.